This collects the series of columns celebrating the one hundredth anniversary of the Denver Post newspaper. It offers a brief overview of the paper’s history, and, by extension, Denver and Colorado.
It’s a colorful story. Frederick Bonfils and Harry Tammen bought the failing daily. Then they applied their skills as grifters, circus owners and hucksters to transform it into a gloriously yellow slab of entertainment. No headline was too wild, no story too sensational, and certainly, no promotion too crazy not to try.
(Consider hiding a sexy showgirl “Eve” in the “Eden” of Rocky Mountain National Park and having a contest to see who could find her first. Or this headline from a slow news day; “Does It Hurt to Be Born?”)
William Hearst studied their formula and applied it to his chain with equal success. Some straight journalism did appear on the pages of the Post. Accidents do happen, after all.
Much like the city, the Post became more respectable and orderly in the post World War II era. Palmer Hoyt took over the job as editor and publisher in 1946. He made the paper over into an objective, nationally recognized example of fine journalism. Hoyt was a power player, promoting sensible water policy (a big deal in the dry West) good governance, and a centrist approach to politics.
Author William Hornsby wrote this book in 1992 when the biggest threat to the newspaper was the local TV stations. No one could predict the impact of the internet and digital media. Still, the Post managed to negotiate the new landscape pretty well until an even greater threat arrived.
A venal hedge fund with zero commitment to journalism, much less the city or the region, saw a juicy little prize. They gutted Post, slashing costs, selling off its assets and leaving it a hollow shell of its former self.
The Post survives, barely.
This is a short book, but probably more for an enthusiast or a specialist. More thorough histories for general readers cover the same territory, and Bill Hosokawa’s Thunder in the Rockies offers greater depth for people wanting all the details of the history of the Post.